Achieving Sustainability with Design Thinking

Posted by on Jun 8, 2012 in Design, Sustainable Business, Sustainable Living

Here are 3 of the boldest and most interesting TED talks on achieving sustainability with design thinking.
This is the type of visionary thinking that creates change in the world. Each speaker reminds us of the role we play as humans, and how we can make moral decisions for the future of humanity and the many other organisms we share this planet with.

Janine Benyus on Biomimicry


Janine Benyus urges us to look to nature in our designs in the way we once did using biomimicry. She highlights the importance of understanding our analogues to nature through biological and biochemical systems that are already in place. Only by appreciating the intelligence of ecosystems and organisms both small and large can we apply the same genius to our own fabrications as these systems work gracefully within a naturally sustainable framework.

William McDonough on Cradle to Cradle Design


William McDonough along with Michael Braungart coined the term ‘Cradle to Cradle’ design many years ago, and has been actively practicing and promoting the idea since. His ideas are intelligent and visionary, and his focus on the importance of financial sustainability within the framework of an ecological and socially considerate design approach has seen him employed by large companies and governments the world over. His design philosophy involves taking into account ‘all children, all species, for all time’, which is the hallmark of sustainability in design thinking.

Shai Agassi’s Bold Plan for Electric Cars


Shai Agassi’s talk is incredibly bold but also frustrating, because I know deep down that consumers will not be able to fundamentally alter their decisions regarding the use of fossil fuels and crude oil fast enough. But thankfully there are many brilliant people in the world who are pushing ideas forward anyway, in the hope that investment and persistence is the key to a wide scale development of moral obligations that result in behavioural changes.

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