Benevolent & Enlightened (BE) Beauty is a unique not-for-profit business aimed at facilitating young women to improve & restore their self-esteem amongst peers through the attendence of a specialised camp.
The BE Beauty design deliverables included:
- Logo design & development of branding graphic style
- Responsive WordPress website design and development
- Business cards
The overall branding and website design brief was to create something that would appeal to the teenage girl target market. The final logo doubles as a camp emblem, and the graphic within the circle combines imagery that provides association with all that the organisation is about.
Design research led us toward a brighter, more exciting (but not too common) colour scheme of a beetroot burgundy and bright green that would make the design pop. We then toned it down a little by adding some earthy elements like the sandy orange to provide some contrast and make sure the design was representational of the organic and holistic nature of the organisation.